Whether the campaign is for national or local elections, or for a policy topic, starting a campaign without a detailed strategy contains enormous risks. Campaign planning eliminates ad hoc communication that is expensive, inefficient and makes mistakes more probable. Planning approaches the tasks at hand from a strategic point of view, instead of improvisation.
Policy Solutions therefore offers designing communications campaigns for local governments, ministries, non-profit organizations and political parties. Our campaign planning services include the definition of goals, target groups, messages, activities, and the preparation of associated action plans.